Rhetoric of the American Frontier
Contents
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The Moving Frontier
- The Move West. After the revolution and in the period from 1800-1850,
the American frontier continued to move West. By 1860, the frontier was
astride the Great Plains.
- The Sodbuster. On the edge of the frontier were the sodbusters.
These farmers developed the skill to break the soil, begin their farms,
invent communities and then move on. Each generation of Americans trained
its children to be sodbusters and the new generation moved West to the
new frontier.
- The Town. Behind the sodbuster came the town. The town expanded
commercialism, providing markets for the shift from subsistence to commercial
farming. New technologies became available to the farmer and the farmer
entered the money economy. In the town, a mercantile class developed --
people who were not engaged in farming but dependent on the farm economy.
The towns also provided the court house square and the chautauqua
grounds as places for public life.
- The problem of the frontier: to make a community in the vast expanse
of the frontier. The land grid in the West, the granting of homesteads in 160 acre plots, and the requirement that farmers live on their homestead meant that as few as four families lived on a square mile and your nearest neighbor could be as much as a half mile from your homestead. So, how to create a public life under these conditions?
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Features of Frontier Rhetoric
Primary rhetorical form on the frontier was the heroic narrative
- Plot: Stories of individuals confronting challenges and triumphing over them. Small, everyday challenges of survival, or big, even exaggerated, challenges.
- Protagonist: The ordinary person made extraordinary by their achievement. The protagonist might triumph over an antagonist or over nature.
- Often driven by the spirit of individual power to overcome challenges
- Often grounded in the errand of progress. Errand guided the nation through the striving of the individual and his kind.
Told in style with roots in epideictic, but with difference
- Tallness substituted for the material spaciousness. Tallness was materially
spacious, but framed as an experiential narrative of dubious truth.
- The style was hyper-sentimental. It stimulated emotional vocally in
response. Your job was not only to listen but to respond. Response was left open by the speaker. He stimulated you rather than telling you specifically what sentiments you should have. An Enthymatic style .
- Repeated iterations. The stories were told again and again, although in an extemporaneous
style with varied content rather than as polished performance.
- This was the Ungenteel Style
- Heavy involvement of audience. Contrasted with the sentimental style.
Used call response and relied on the experiential basis of tallness.
- Language was colloquial and ungrammatical.
- Central was the crudeness of frontier experience
Rhetorical Proof is in narratives
- Analogy to narratives. Narratives were told and lessons drawn from them. Thus, the narrative becomes a form of proof by extensioon.
- Narratives of progress told as well.
Authority in the connection with ordinary people
- A speaker builds authority by emphasizing his/her connection to ordinary people.
- Could also tell narratives of with you as protagonist
Public motivation drew from earlier frontier motivations, but with a new emphasis on progress.
- From Virginia frontier, the idea of being "good for the community" but now more "good for all the individuals in the community." More individualized.
- Proof by common sense experience rather than by mechanism or history.
- New ideographs of <progress>, <conquering>, <American destiny>, even <wonder> drawn from influence of tall tales.
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Place: Occasions for Frontier Rhetoric
Camp Meetin's created a rush of activity
- There were a cause of community gathering and celebration
- Traveling Merchants followed the circuit
- Prostitutes and Gamblers were close behind
- There were the Court Days of the frontier
Religious Meetin'
- Evangelical circuit riders: no formal training, preaching was a call,
no particular theology, exhortation was the object
- An ungenteel style: narrative of conversion experience and emotionalism
were characteristic.
Political Meetin'
- Frontier politics filled with heroes and devils
- Politics was participatory. Audience loudly and actively involved in
the speaking. Call response and cheers.
- Speaking heavy with expansionism and taming of the continent
Lyceum or Chautauqua
- Traveling entertainment. The "public television" of the day
- Interspersed educational lecturers with jugglers
- Style less emphatic, but still followed patterns of involvement
The Lyceum Program of 1838-39
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Speaking was central to the frontier community
- A source of the "civilization" they saw themselves
bringing to the frontier
- The educational lyceum and chautauqua
- The moral teaching of the lyceum and the preacher
- The religious experience of the revival
- A populist rhetoric. Rhetoric of the frontier caught up a people
into public life through its style (call/response, its ordinariness) and
its basic celebration of the power of the common citizen
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Some Inventional Exercises
- Although slavery was a suppressed issue in the Senate, it was a lively
discussion on the frontier. Invent a tall tale to help you make a point
about supporting or opposing slavery.
- With the help of the power of government, the railroad is about to
take your property to put through a rail line. Write a short message that
you might have delivered to your neighbors on the evils of the railroad.
- The railroad is not taking your land, but someone else's. Write a short
speech in which you argue why your neighbors should welcome the coming
of the railroad.
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