Ethos

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Defining Ethos

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Prior Ethos

You should be able to locate the ethos that a speaker brings to the rhetorical act. Campbell and Huxman discuss and define the sources of prior ethos:
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Dimension of Ethos in the Rhetorical Act

Speakers can influence their ethos by things that they do in the discourse. Their are three dimensions to building character in the discourse:
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Analyzing the Speaker's Strategic Use of Ethos

These questions will help you analyze the strategic choices in ethos.  I don't necessarily recommend that you organize an evaluation of the strategies in this way, but this pattern will help you think through ethos.

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