Processes, Vocabulary, and Systems of Vocabulary

Exam II

These are terms guiding your analysis of argument.

Basic Terms

Things you should be able to do:	Terms you should know:	Arranged in a system of vocabulary
Identify the proposition of an argument₂	Proposition Thesis Claim	Level of claim
Identify the type of proposition	Fact Judgment (value) Action (policy)	Type of claim
Identify potential issues three different ways your knowledge of subject matter of proposition from the rhetorical situation using stock issues	Issue potential issue stock issue	Stock issues for propositions of judgement Stock issues for propositions of policy
Identify actual issues in argument₂ from two different sources presented by speakers of concern to audience	actual issues
Assess the argument₁s for sufficiently addressing issues
Identify the choices an arguer makes in presenting his/her argument	Constructive argument Refutation 1 sided argument 2 sided argument Propositional argument Generalized support Precise argument Enumeration	Choices for presentation of argument

You learned three ways to analyze argument₁. You should be able to employ all three methods.

Things you should be able to do:	Terms you should know:	Systems of vocabulary
Isolate the claim of an argument Thesis of a message Claim of an individual argument	Proposition Thesis Claim Chain reasoning Multiple Support Implicit Claims	Levels of claim
Evaluate the argument with the Toulmin model, using logical analysis (warranted for you) audience analysis (warranted for audience)	to claim to support to warrant	The Toulmin model
Evaluate the argument by identifying fallacies	fallacy Appeal to inertia Ad hominem Name calling Glittering Generalities Guilt by Association Plain folks appeal Ad misericordium or appeal to sympathy Ad populum Appeal to ignorance Red Herring Straw target False dilemma Fallacy of composition Fallacy of division Ad verecundiam Post hoc ergo prompter hoc	Fallacies
Locate the source of credibility for evidence offered as support	primary evidence secondary evidence enthymatic evidence direct evidence	Source of credibility in evidence
Evaluate the argument by identifying the type of evidence and evaluating the evidence	example analogy sign statistics authority	Types of support used to warrant claims
	Internal consistency External validity Corroboration Bias	General tests of evidence
		Tests of Stories Tests of Visuals Tests of Statistics Tests of Analogies Tests of Authority

In this unit you learned to recognize and use organizational devices in interpreting a message.

Things you should be able to do:	Terms you should know:	Systems of vocabulary
Identify the thesis of a message
Divide a message into its parts and analyze each part	Part Introduction Body Conclusion	Parts of a message
Identify the pattern of organization linking the parts	Chronological Pattern Topical Pattern Cause-Effect Pattern Problem-Solution Sequence Motivated Sequence	Patterns of organization

In this unit you learned to understand the power of narrative.

Things you should be able to do:	Terms you should know:	Systems of vocabulary
Describe a narrative found in a message	Character Plot line Protagonist/Antagonist Climax Denouement	Structure of Narrative
Evaluate a narrative		Strategic evaluation Logical evaluation

In this unit you learned to understand that visuals are also strategic.

Things you should be able to do:	Terms you should know:	Systems of vocabulary
Analyze the strategic dimensions of the visual	Selection Spatial Placement Temporal Placement Size Motion Interaction	Strategic dimensions of visual
Place the strategic dimensions into the context of the medium of communication	Newspapers Magzines TV Advertising TV News Web Pages	The various visual media
Analyze the strategies for using visual in the message	communication as information communication as form	Use the systems you have learned to this point to analyze the strategic planning of the visual artifact.