List of Six Lectures
| Lecture 1 | Introducing New Product to Market | Mr. Clay Furtaw |
| Lecture 2 | Customer Surveys of the Product Attributes | Mr. William Saverwein |
| Lecture 3 | Technical Challenges with the Product | Mr. Chris Sanford |
| Lecture 4 | Product Architecture of B&D Screwdrivers | Mr. Rich Brannanman |
| Lecture 5 | A Product Profit Model | Mr. Greg Moores |
| Lecture 6 | Role of the Suppliers in Product Development | Mr. Frank Rosenthal |
