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Thursday, November 17, 2005
 
Rise of the Blogsphere Decline of Professional Journalism

I was able to get up to the talk last Wednesday: Rise of the Blogsphere, and the decline of professional journalism by Langdon Winner. He spoke for about an hour and then threw it to the floor for questions. Which is when I ducked out.

The main point of the talk was the romantized notion Americans have for technology, specifically democratizing technologies. Ways of communicating that will return us to a semblance of direct democracy. The blogsphere as town hall meeting. Who blogs, then is the next question. He pointed to Harvard Berkmann's center side project Global Voices which is a weblog which tracks what weblogs are talking about across the world In The US he pointed to the phenomenon of the political blog -wikpedia, he is a Political Science professor, after all. He named some of the usual suspects right and left. I always see these as embedded in the broader field of socially aware blogs. It seemed that he saw the distinction as between focused versus unfocused weblogs. I recalled because he referred to Pew trust surveys on web logs in the last election that there was a Pew Trust Data Memo out on Weblogs earlier in the year The State of Blogging that indicated that they align predominately male, broadband using, higher than average income and education (see also Pew Internet & American Life Project Report: Digital Divisionsn). What you get in the web logging world are a bunch of guys who are full of themselves. Which fits his next point: Does this extend the Freedom of the Press? Web logs provide a free, easy voice without gatekeepers. At the moment few would challenge the efficacy of blogs in shaping, changing the national agenda. Blog "Bombshell" narratives of dramatic undisclosed information that alter the landscape occur nearly every week. But it all seems so needy. Certaintly bloggers demonstrate a freedom from reluctance, reticence; a lack of it a least. It is this that pits the Upstart Blogs v. the Professional Media. For the Media there is widespread public skepticism of the product. Infotainment as substitute for news. Press conference, press release rewrites rather than any original reporting. Chronic failure to cover bigger long-term stories. Blantant bias; however subjectively perceived. Problematic close relations with source elites. Lastly a narrow bandwidth of acceptable opinion, a observable herding together inside the boundaries of which.

What has allowed this? One main cause: massive consolidation in ownership of the media. Less information is presented to the public in the marketplace of information, much of it self-serving. Nature abhors a vacuum. Web logs glimmering with that most prized attribute; newness are inhaled into that breech. A void extensive enough that blogs were granted a suspension of disbelief for possessing little polish or coherence (By all that is black and white and read all over; those J-school types know where to put a comma).

The problems of blogging or internet directed news gathering are outgrowths of what they replaced. Papers, big and small. Newspapers were notable for their inherant social spread a slice across the spectrum. The spatial facet, geography, dominated the newspaper world. In social uses of the internet - Virtual Communities across social class and geographical boundaries is the pattern that dominates. Selective browsing behavior is different from scanning behavior of a newspaper reader. Your reading, scanning, and noting behavior will still present the contours of the whole community to you. Your interests along with non interests. You unconsciously retain these as you read a paper. Web Logs represent a manifestation of rampant choice-directed comsumerism. You see only what responds to your searches and RSS feeds.

Another problem is the degree this feeds re-enforcing Behavior: In a course last fall he asked what web sites people were following for the election. Conservative self identifiers followed recognizably conservative online presences. Liberals did the same. Those who did not strongly identify one way or another tended not to follow politics online at all. In this Dr. Winner sees web loggers playing into the design strategy of division. The tactic of the elites, the regime, to control debate through artificial divisiveness. The logic of the gated community.

Quality and reliability are perhaps the biggest blocks to overcome if the amateur news sharing and analysis of weblogs is to gain ground from the professional media. What are the standards of judgement web loggers will choose to live by. There are two essentially. Conventions of Science/ Acadamia. Conventions of Journalism. For Academia It is summed up by rigor, what would get through peer review processes, what isn't plagerism. Allegiance to the scientific method. For Journalism it is fact-checking even under deadline, appreciating the threat of libel, use of multiple sources for accusations. Marking your reporting transparent. Living to these borrowed standards could make web logging - and the technologies that follow it a free democratic press that could claim significant permanent mindshare in society.

There are breeches, loopholes in the blogsphere already; the drudge effect, deliberately trading veracity for hitcounter ticks, corporate blogs. Daisy chaining blogs where similarly aligned web logs get hold of a stray fact and then endlessly echo it. All of this illustrates the adage that bad money/information will drive out good. Finally there is resurgent commercial media. I have been concerned at the number of papers and television news sites that have created beats that either cover web logs or cover the news as a web log - especially when I read the parent company sell this a service: "why read all those web logs - let our guy do it for you." Or "read x today - s/he's edgy and takes sides." This is tempting, perhaps it is even flattering, but it will kill whatever it is that web logging is if relied upon too much, because it seeks to co-opt the voices and absorb the medium.

The traditions of free speech value the variety of voices and experience. Against this the tendency leads to narrowing and privileging only some experience. The true believer syndrome captures some voices to a single monotone view which becomes it sole reason for being. Additionally what has been called 80-20 power law or A list B list rule (B links to A, but never A to B) steers the conversation to a handful of opinion leaders. I recall this was hashed out at length a few years ago the general feeling was that this is a natural process. Only some people have something to say and can say it well, the rest listen. I think what we are seeing here is the preexisting paths - ruts rather - priviledged in society. Playing out repeatedly. It is precisely this that unfettered free speech strives to break up.

This desire for Democratic renewal through technology pushes us up against the paradox of innovation: that paradoxes follow innovation. Greater equality and access feed dynamics that lead to fewer voices than before. Increased power ability to distribute (publish) may lead to reactions that effectively increase barriers.Early On-line optimism, Ideas of citizens as netizens of virtual communities interest domains are increasing replaced by nearly arbitrarily heightened pseudo-political conflict that has disrupted the sense of community. There is therefore constant need for better tools for self governance.

As I was reflecting on Winner's observations a Metafilter thread pointed to an article in the New York Review of Books: The End of News which examines in some detail the manner in which the news industry has been talked and chased out of their estate. That estate, an institution which provides the public with critical information on corporate and governmental power. And its transformation into one that essestially guards the latter against the former. It also demonstrates the power the news and entertainment industry have to shape the independant world of the internet into a facsimile of itself. The last point to make here is the example of Bob Woodward. There is perhaps no reporter in the world with the reputation Woodward has. Yet it is unlikely that he convinced anyone at all that he was serving the public or his profession by choosing not to reveal what he knew about a central Washington story several months running or allowing that he knew anything deciding that for him "job number one" was protecting his sources.


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