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Monday, 7 February, 2005
 
Eyes off the Prize

A while back the was an article in Toronto's Globe and Mail How copyright could be killing culture. The triggering event seemed to be a study by a group attached to American University: Center for Social Media.

The article takes as its starting point troubles the documentary "Eyes on the Prize" is having. From there it goes on to the wider issue of documentary film making in general in the new millenium age of copyright control. EOTP like many modern documentatries is a collection of filmed events arranged in a broad unified narrative, the five-year minimum rights for use of the various clips originally bargained for are up, those rights no longer belong to EOTP so now, no new copies allowed to go on sale.

When I read this I remembered a month earlier noting my friend Robert Bratton who is film cataloger for the University of Maryland College Libraries  processing a video series (folk dances of the world or some such) that I knew we already had. I remember it coming in a few years earlier, Robert indicated that they were buying a second 'archival' copy, after the publisher indicated it was going out of print due to © issues.

At the time that information passed by without awakening my curiousity, but now I went back over to his desk and asked him how widespread this is. He indicated it was a fairly common occurrence, but short of forcing Nonprint Libraries like the one at Maryland to organize a comprehensive re-acquisition program. The publishers seem to take care to give film libraries a heads up when a title is going out of print. Robert also added that discussion on library list-serves confirm that the clerical cost of re-obtaining clearances is often as much if not more money than clearances themselves, the costs together are often prohibitive for the small producer. It's the sheer number of entities, pictures in a historical documentary, or tv and radio broadcasts, music whether in foreground or background that documentaries were used ladling in previously. Ironically I imagine that documentaries success as a category in recent years may be fueling its demise, by making it profitable.

A few weeks latter Robert forwarded a press release on a protest called Eyes on the Screen. They advocate hosting screenings in contravention of the ban on broadcasts and copying. He followed this with a second e-mail forwarded from a list-serve (an EOTS'er receiving indication they would be sued) the information comes from this link Downhillbattle.org which seems to be the organization sponsoring this protest effort. I wonder if I'm the only one noting that protest movements aren't having quite the same effect people imagined they used to have. The Man is less touchable with every passing day.

I think I see patterns in the substrate. I recall a web site I came across a few months ago: Grace note.com. What I use them for is to get discographies of bands, and track lists from individual discs. I like them because they are fast, comprehensive, and function with a minimum of clutter. Looking around the whole site; though, you find yourself wondering what their business model is. The business is music data and meta data and it's clear they expect it to be a good business. I'll go out on limb and give a name to this business - "Taming the wild." With digital reproduction, for the first time (in a long time) the mechanics of original manufacture do not produce an inherantly better product, with unauthorized copies inferior and subject to degradation. If they escape from control, they can enjoy a nearly eternal life in the realm beyond the laws. Digital, plus the right political climate, can turn this digital fungibility on its head by making intellectual property a loan transfer that can enforce limited duration possesion and require explicit renewal payments for continued use.

There is emerging IP model where you are never buying ownership, when you buy an instance of a work embedded in (or transfering through) some physical media. Rather a carefully defined subset of limited usage rights. This is not a legal break from most theoretical notions of property rights; the bundle of sticks view - one stick allowing mutability of property, one for collecting a rent, another for transfer rights etc. IP Rights owners undoubtly feel this was the situation all along, they were just letting circumstance and materiality mediate it for them. The difference is they are now going to make it explicit. They are going into the digital wild and shepherd every transfer copy and instance they come across in every machine, broadcast, wire, fiber, or wire free flow they can monitor. Of anything they can regard as property. They will do this while supplying you metadata information as a service function.

We seem to be in a period of transition from a set of limited rights - reward for an act of creation - to a revenue stream/profit center model. Copyright not dependent on, even unconnected to the IP creator(s). Ownership justified on investment, ownership of the process in which creation took place. This ownership is assigned to a corporate body which will attempt to claim or structure into the law a permanent and perpetual rights restriction. This is not entirely new, Copyright has had a somewhat cyclic history (which underscores that it is not a settled question lest someone say it is). [Intellectual Property Law - Wikipedia]

What, or rather, where is the public good in this equation. I look at the specific instance of Eyes on the Prize, or documentary film making as described in the G and M article and I don't see it. Elections do not turn on issues of copyright law, so politicians are largely untouchable on this. Intellectual property law is codified within the terms of agreements of the World Trade Organization, inherited from earlier GATT rounds or the WIPO. Both of which are many levels of abstraction from my life. Exquisitely tuned to the arguments of lawyers and those who hire them. Profoundly unconcerned with the publics good.


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2005 Paul Bushmiller.
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