The following are the criteria for evaluating the Mission Patch design submissions for the University System of Maryland Student Spaceflight Experiments Program, Mission 12. All submissions will be rated using this rubric to select ONE finalist, whose design will fly to the International Space Station.
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Advanced | Proficient | Basic | Below Basic | Far Below Basic | |
Message is bold, | Message is clear and | Message is clear | Message is | Message is | |
Clarity of message | compelling and possibly multi- layered. It goes | compelling. It may not be as subtle as it could be. | but fails to go beyond something simple | slightly confusing. | absent or contradictory. |
beyond the obvious. | or obvious. | ||||
Use of light and dark | Use of light/dark | Contrast and | Use of contrast | Lack of contrast | |
Design | elements creates | gives prominence | white space are | and/or white | dramatically |
principle: | depth and subtlety. | where appropriate. | both evident in | space could be | weakens the |
Contrast | White space is used | White space, if used, | the work. | improved. | work overall. |
strategically. | is used well. | ||||
Repeated use of key | Repeated use of | Repetition is | Repeated | Work overall is | |
Design | elements helps to | elements helps to | evident though | elements may not | disjointed |
principle: | create unity. | create unity. | not a strong | be evident, or | because of a lack |
Repetition | Repetition is often | component of the | repetition may be | of common | |
subtle. | work. | overdone. | elements. | ||
Design elements | Design elements | Design elements | Design elements | Design elements s are not coherent and do not match the values of the SSEP | |
Design | coherently reflect | reflect science and | reflect at least | match SSEP value | |
principle: | the competition | Maryland values but | one theme | but are not | |
Theme | scientific theme and | are not coherent | (science or | coherent, or | |
Maryland values | between each other | Maryland values) | viceversa. | ||
Placement of | Text and graphics | Text and | Problems with | Elements are not | |
elements is precise | are strategically | graphics are | proximity create | put together or | |
Design | so that reader can | spaced so that | spaced so that | confusion as to | separated in any |
principle: | clearly perceive what | related elements are | related elements | what is and isn’t | organized |
Proximity | is important and what | close together. It is | are close | connected. | fashion, creating |
is connected. | clear what is | together. | a chaotic look. | ||
connected. | |||||
Color palette | Colors are used | Colors are mostly | Color choices | Color choices | |
Color if applicable | enhances the meaning of the work. | appropriately and do not clash with one another or clutter the | effective although there may be minor clashing. | clash at times and/or clutter the work. | weaken the work in dramatic ways. |
work. | |||||
Fonts and effects | Typography choices | Typography is | Font choices | Typography | |
help to create a | are appropriate | generally | and/or effects | choices weaken | |
strong verbal-visual | without an excessive | effective, | create | the work in | |
Typography | connection within the | number of fonts or | although font | distractions. | dramatic ways. |
if applicable | work. All font sizes | effects. | choice, size and | ||
are appropriate. | effects may | ||||
create minor | |||||
distractions. | |||||
Work has no evident | Work may have slight | Work has | Imperfections in | Imperfections are | |
imperfections. Work | imperfections, but | imperfections that | the work are | highly distracting | |
Craftsmanship | is clean and neat. | they are not | create minor | noticeable and | and take away |
immediately obvious. | distractions. | distracting. | from the overall | ||
effectiveness. | |||||