Pink and Blue:
Telling the Boys from the Girls in America
(Indiana University Press, 2012)
Pink and Blue
is a history of the shifting definitions of
neutral, masculine and feminine clothing for
babies and children under six years of age in
the United States. Based on primary sources
ranging from paper dolls and baby record books
to blog posts and discussion forums, this book
provides a detailed, interdisciplinary
examination of popular notions of childhood,
gender and sexuality. Topics include the decline
of white dresses as the generally accepted
clothing for both boys and girls, the
introduction of rompers and creepers and their
rapid acceptance for girls in the early
twentieth century, the complicated tale of pink
and blue as gendered colors, unisex fashions and
ungendered childrearing and the origins of
today’s highly gender-specific baby and toddler
clothing.
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