Brad N Greenwood, PhD


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Visiting Assistant Professor
Decisions, Operations and Information Technology
Robert H. Smith School of Business
 

Dissertation Advisors
Professor Ritu Agarwal
Professor Anand Gopal


Research Interests
Information Availability, IT Strategy, Strategic Decision Making, Business Intelligence

Entrepreneurship, Healthcare


Contact Information

Robert H Smith School of Business

University of Maryland, College Park

Email: brad [dot] n [dot] greenwood [at] gmail.com



 

Education:

  • PhD: Decisions, Operations, and Information Technology;  Robert H. Smith School of Business, University of Maryland, May 2013

  • MBA: Consulting; University of Notre Dame, Mendoza College of Business, May 2008

  • MIT: Information Technology; Virginia Polytechnic Institute and State University, Dec 2006

  • BS: Information Technology; Rensselaer Polytechnic Institute, May 2004


Dissertation:

  • Title: Pokes, Prods, and Pushes: Information Availability and Decision Making in Ambiguous Environments

  • Committee: Ritu Agarwal (co-chair), Anandasivam Gopal (co-chair), Rajshree Agarwal, Guodong (Gordon) Gao, Alan Neustadtl (Dean’s Representative)

  • Summary: My three essay dissertation investigates how changes in the availability of information impacts decision making under considerable uncertainty. In these essays I investigate how the source, intensity, novelty, and tenor of information influences decision makers in two contexts that are characterized by considerable equivocality: entrepreneurship and healthcare. In the first essay I examine how changes in media discussion of various IT industries can affect the willingness of venture capitalists to fund non-co-located entrepreneurs. I next analyze how increases in media discourse, in both the broadcast media and social media, impacts the willingness of entrepreneurs to start firms within the discussed industry. In the final essay, I investigate how the change in the availability of novel information impacts the willingness of physicians to abandon medical technologies. As the advent and growth of the internet, during the last decade, has yielded a striking increase in both novel and non-novel information, the results of these three essays have important theoretical and practical implications for managers and decision makers.


Peer Reviewed Publications:

  • Corey M Angst, Sarv Devaraj, Carrie Queenan, Brad Greenwood; (2011) “Performance effects related to the sequence of implementation of health information technologies." Productions and Operations Management; 20(3) 319-333 PDF Winner - 2013 POMS College of Service Operations Most Influential Paper


Working Papers:

  • Gordon Gao, Brad Greenwood, Jeff McCullough, Ritu Agarwal; “Consumer Word of Mouth and Expert Services: An Examination of Biases in Online Physician Ratings”

  • Brad Greenwood, Anand Gopal; "Tigerblood: Availability Cascades, New Firm Formation, and the Acquisition of Venture Capital”

  • Brad Greenwood, Ritu Agarwal, Rajshree Agarwal, Anand Gopal “Physician Heal Thyself? Changes in Decision Making after Information Shocks”

  • Brad Greenwood, Anand Gopal; "Ending the Mending Wall: Exploring Entrepreneur Venture Capital Co-Location in IT Ventures”

  • Brad Greenwood, Ritu Agarwal “A Double Digital Divide? The Paradox of Efficient Markets and HIV Incidence among the Digitally Disadvantaged”


Published Peer Reviewed Proceedings:

  • Greenwood, Brad and Agarwal, Ritu, " Two Sided Platforms and HIV Incidence Among the Digitally Disadvantaged " (2013). ICIS 2013 Proceedings

  • Greenwood, Brad and Gopal, Anandasivam, " Tigerblood: Availability Cascades, Social Media, and the Environment of Entrepreneurship " (2012). Academy of Management Best Paper Proceedings

  • Greenwood, Brad and Gopal, Anandasivam, " Tigerblood: Availability Cascades, New Firm Formation, and the Acquisition of Venture Capital " (2011). Dingman Center for Entrepreneurship. Research at the University of Maryland

  • Greenwood, Brad and Gopal, Anandasivam, "Ending the Mending Wall: Exploring Entrepreneur – Venture Capitalist Co-Location in IT Ventures" (2010). Dingman Center for Entrepreneurship. Research at the University of Maryland

  • Greenwood, Brad and Gopal, Anandasivam, "Ending the Mending Wall: Exploring Entrepreneur – Venture Capitalist Co-Location in IT Ventures" (2010). ICIS 2010 Proceedings. Paper 33.


Awards:

  • 2013 Distinguished Reviewer Award, Academy of Management (Awarded to top 5% of ~700 division reviewers) Fall ‘13

  • 2013 Allen Nash Outstanding Doctoral Student; RH Smith School of Business (College level award for research and service contribution) Spring ‘13

  • 2013 POMS College of Service Operations Most Influential Paper Award, “Performance Effects Related to the Sequence of Integration of Healthcare Technologies” Spring ‘13

  • Attendee, Consortium for Competitiveness and Cooperation, Kansas City, MO Spring ‘13

  • Attendee, ICIS Doctoral Consortia, Orlando, FL Fall ‘12

  • Academy of Management Best Empirical Paper Award, " Tigerblood: Availability Cascades, Social Media, and the Environment of the Entrepreneurship" ENT Division Fall ‘12

  • University of Maryland, International Conference Support Award Fall ‘11 '12

  • Brad Greenwood; Dingman Center for Entrepreneurship Best Working Paper Award “Tiger Blood: Availability Cascades, New Firm Formation and Performance in IT Ventures” Spring ‘11

  • Brad Greenwood, Anand Gopal; Dingman Center for Entrepreneurship Best Student Paper Award “Ending the Mending Wall: Exploring Entrepreneur Venture Capital Co-Location” Spring ‘10


Invited Presentations:

  • Brad Greenwood, Anand Gopal; INFORMS; Charlotte, NC; “Tigerblood: Availability Cascades, New Firm Formation, and the Acquisition of Venture Capital” (Nov, 15, 2011)

  • Anna Devlin, Brad Greenwood, Il-Horn Hann; INFORMS; Charlotte, NC; “Max Headroom and Bob Dylan Walk into a Bundle: Digital Distribution in the Post Napster Era” (Nov, 13, 2011)

  • Guodong Gao, Brad Greenwood, Jeffrey McCullough, Ritu Agarwal; INFORMS; Charlotte, NC, “The Information Value of Online Physician Ratings,” (Nov 13, 2011)

  • Brad Greenwood, Anand Gopal; Dingman Center for Entrepreneurship Research Lunch, College Park, MD "Ending the Mending Wall: Exploring Entrepreneur Venture Capital Co-Location in IT Ventures,” (February 9, 2011)


Conference Presentations:

  • Brad Greenwood, Ritu Agarwal; Workshop on Information Systems Economics; Milan, IT; “A Double Digital Divide? Two-Sided Markets and HIV Incidence among the Digitally Disadvantaged,” (December 19, 2013)

  • Brad Greenwood, Ritu Agarwal; International Conference on Information Systems; Milan, IT; “A Double Digital Divide? Two-Sided Markets and HIV Incidence among the Digitally Disadvantaged,” (December 17, 2013)

  • Brad Greenwood, Ritu Agarwal; Workshop on Health IT Economics; Washington, DC; “A Double Digital Divide? Two-Sided Markets and HIV Incidence among the Digitally Disadvantaged,” (November 16, 2013)

  • Brad Greenwood, Ritu Agarwal; Conference on Information Systems and Technology; Minneapolis, MN; “A Double Digital Divide? Two-Sided Markets and HIV Incidence among the Digitally Disadvantaged,” (Oct 6, 2013)

  • Brad Greenwood, Ritu Agarwal, Rajshree Agarwal, Anand Gopal; Strategic Management Society; Atlanta, GA; “Physician Heal Thyself? Changes in Decision Making after Information Shocks,” (October 1, 2013)

  • Brad Greenwood, Ritu Agarwal, Rajshree Agarwal, Anand Gopal; Academy of Management Annual Meeting; Orlando, FL; “Physician Heal Thyself? Changes in Decision Making after Information Shocks,” (August 13, 2013)

  • Brad Greenwood, Ritu Agarwal, Rajshree Agarwal, Anand Gopal; Consortium for Competitiveness and Cooperation; Kansas City, MO; “Physician Heal Thyself? Changes in Decision Making after Information Shocks,” (March 23, 2013)

  • Brad Greenwood, Ritu Agarwal, Rajshree Agarwal, Anand Gopal; Utah Winter Conference on Business Intelligence; Snowbird, UT; “COURAGE Under Fire? Physician Reaction, and Over-Reaction, to the Release of Medical Trials,” (March 1, 2013)

  • Brad Greenwood, Ritu Agarwal, Anand Gopal, Rajshree Agarwal; Workshop on Information System Economics; Orlando, FL; “The Shadow of Goliath: Scientific Discovery and the Abandonment of Technology,” (Dec 16, 2012)

  • Brad Greenwood, Ritu Agarwal, Anand Gopal, Rajshree Agarwal; Conference on Information Systems and Technology; Phoenix, AZ; “The Shadow of Goliath: Scientific Discovery and the Abandonment of Technology,” (Oct 13, 2012)

  • Brad Greenwood, Anand Gopal; Strategic Management Society Annual Meeting; Prague, CZ; “Tigerblood: Broadcast Media, Social Media, and Firm Formation” (Oct 9, 2012)

  • Brad Greenwood, Ritu Agarwal (presenter), Anand Gopal, Rajshree Agarwal; Workshop on Health IT and Economics; Washington, DC; “The Shadow of Goliath: Scientific Discovery and the Abandonment of Technology,” (Oct 6, 2012)

  • Guodong Gao, Brad Greenwood, Jeff McCullough, Ritu Agarwal; Academy of Management Annual Meeting; Boston, MA; “A Digital Soapbox: The Information Value of Online Physician Ratings,” (Aug 7, 2012)

  • Brad Greenwood, Anand Gopal; Academy of Management Annual Meeting; Boston, MA; “Tigerblood: Firm Formation, Social Media, and the Environment of Entrepreneurship” (Aug 7, 2012)

  • Guodong Gao (Presenter), Brad Greenwood, Jeff McCullough, Ritu Agarwal; 28th Annual Human-Computer Interaction Lab (HCIL) Symposium; College Park, MD, “The Information Value of Online Physician Ratings,” (May 25, 2012)

  • Brad Greenwood, Anand Gopal; Darden Entrepreneurship and Innovation Research Conference; Charlottesville, VA; “Tigerblood: Availability Cascades, New Firm Formation, and the Acquisition of Venture Capital” (May 5, 2012)

  • Brad Greenwood, Anand Gopal; Utah Winter Business Intelligence Conference; Snowbird, Utah; “Tigerblood: Availability Cascades, New Firm Formation, and the Acquisition of Venture Capital” (March 1, 2012)

  • Brad Greenwood, Anand Gopal; Workshop on Information Systems and Economics; Shanghai, China; “Tigerblood: Availability Cascades, New Firm Formation, and the Acquisition of Venture Capital” (Dec, 9, 2011)

  • Guodong Gao, Brad Greenwood, Jeffrey McCullough, Ritu Agarwal; Conference on Information Systems and Technology; Charlotte, NC, “The Information Value of Online Physician Ratings,” (Nov 13, 2011)

  • Guodong Gao, Brad Greenwood, Jeffrey McCullough, Ritu Agarwal; Workshop on Health Information Technology Economics, Washington, DC, “A Digital Soapbox? The Information Value of Online Physician Ratings,” (October 22, 2011)

  • Guodong Gao, Brad Greenwood, Jeffrey McCullough, Ritu Agarwal; INFORMS Healthcare, Montreal, QC, “The Information Value of Online Physician Ratings,” (June 20, 2011)

  • Brad Greenwood; Mason Entrepreneurship Research Conference, Fairfax, VA "Tiger Blood: Availability Cascades, New Firm Formation, and the Acquisition of Venture Capital,” (May 6, 2011)

  • Brad Greenwood, Anand Gopal; Darden Entrepreneurship and Innovation Research Conference, Charlottesville, VA "Ending the Mending Wall: Exploring Entrepreneur Venture Capital Co-Location in IT Ventures,” (May 5, 2011)

  • Guodong Gao, Jeffrey McCullough, Ritu Agarwal, and Ashish Jha (with Brad Greenwood); Workshop on Information Systems and Economics, St Louis, MO, “Are Doctors Created Equal? An Investigation of Online Ratings by Patients,” (December 2010)

  • Brad Greenwood, Anand Gopal; International Conference on Information Systems, St. Louis, MO, "Ending the Mending Wall: Exploring Entrepreneur Venture Capital Co-Location in IT Ventures,” (Dec, 2010)

  • Brad Greenwood, Anand Gopal; Conference on Information Systems and Technology, Austin, TX, "Ending the Mending Wall: Exploring Entrepreneur Venture Capital Co-Location in IT Ventures,” (November 7, 2010)

  • Brad Greenwood, Anand Gopal; Academy of Management Conference, Montreal, QC, "Ending the Mending Wall: Exploring Entrepreneur Venture Capital Co-Location in IT Ventures,” (August 9, 2010)

  • Brad Greenwood, Anand Gopal; Industrial Studies Conference, Chicago, IL, "Ending the Mending Wall: Exploring Entrepreneur Venture Capital Co-Location in IT Ventures,” (May 5, 2010)

  • Carolyn R. Queenan, Corey Angst, Sarv Devaraj, Brad Greenwood, INFORMS 2008, Washington DC, "An Empirical Investigation of Technology Adoption Sequences in Hospitals," (October 14, 2008).


Research Mentions in Press: