Brad N Greenwood

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Ph.D. Candidate
Decisions, Operations and Information Technology
Robert H. Smith School of Business 

Current Advisors
Professor Ritu Agarwal
Professor Anand Gopal


Previous Advisors
Professor Corey Angst
Professor Mark Nelson

Research Interests
Healthcare IT, IT Venture Capital, IT Sequencing, IT Strategy
Agglomeration, Institutional Theory, Structuration

Contact Information
Robert H Smith School of Business
University of Maryland, College Park

Email: bgreenwood [at] rhsmith.umd.edu


 

Education:

  • Ph.D. Student, Robert H. Smith School of Business, University of Maryland, Expected graduation: ~2013
    Advanced to Candidacy: August 2010

  • M.B.A, Consulting, Mendoza College of Business, May 2008.

  • MIT, Information Technology, Virginia Polytechnic Institute and State University, Dec 2006

  • BS, Information Technology, Rensselaer Polytechnic Institute, May 2004

Peer Reviewed Publications:

  • Corey M Angst, Sarv Devaraj, Carrie Queenan, Brad Greenwood; (2011) “Performance effects related to the sequence of implementation of health information technologies." Productions and Operations Management; 20(3) 319-333

Published Peer Reviewed Proceedings:

  • Greenwood, Brad and Gopal, Anandasivam, " Tigerblood: Availability Cascades, New Firm Formation, and the Acquisition of Venture Capital " (2011). Dingman Center for Entrepreneurship. Research at the University of Maryland

  • Greenwood, Brad and Gopal, Anandasivam, "Ending the Mending Wall: Exploring Entrepreneur – Venture Capitalist Co-Location in IT Ventures" (2010). Dingman Center for Entrepreneurship. Research at the University of Maryland

  • Greenwood, Brad and Gopal, Anandasivam, "Ending the Mending Wall: Exploring Entrepreneur – Venture Capitalist Co-Location in IT Ventures" (2010). ICIS 2010 Proceedings. Paper 33.

Invited Presentations:

  • Brad Greenwood, Anand Gopal; INFORMS; Charlotte, NC; “Tigerblood: Availability Cascades, New Firm Formation, and the Acquisition of Venture Capital” (Nov, 15, 2011)

  • Anna Devlin, Brad Greenwood, Il-Horn Hann; INFORMS; Charlotte, NC; “Max Headroom and Bob Dylan Walk into a Bundle: Digital Distribution in the Post Napster Era” (Nov, 13, 2011)

  • Guodong Gao, Brad Greenwood, Jeffrey McCullough, Ritu Agarwal; INFORMS; Charlotte, NC, “The Information Value of Online Physician Ratings,” (Nov 13, 2011)

  • Brad Greenwood, Anand Gopal; Dingman Center for Entrepreneurship Research Lunch, College Park, MD "Ending the Mending Wall: Exploring Entrepreneur Venture Capital Co-Location in IT Ventures,” (February 9, 2011)

Conference Presentations:

  • Brad Greenwood, Anand Gopal; Utah Winter Business Intelligence Conference; Snowbird, Utah; “Tigerblood: Availability Cascades, New Firm Formation, and the Acquisition of Venture Capital” (March 1, 2011)

  • Brad Greenwood, Anand Gopal; Workshop on Information Systems and Economics; Shanghai, China; “Tigerblood: Availability Cascades, New Firm Formation, and the Acquisition of Venture Capital” (Dec, 9, 2011)

  • Guodong Gao, Brad Greenwood, Jeffrey McCullough, Ritu Agarwal; Conference on Information Systems and Technology; Charlotte, NC, “The Information Value of Online Physician Ratings,” (Nov 13, 2011)

  • Guodong Gao, Brad Greenwood, Jeffrey McCullough, Ritu Agarwal; Workshop on Health Information Technology Economics, Washington, DC, “A Digital Soapbox? The Information Value of Online Physician Ratings,” (October 22, 2011)

  • Guodong Gao, Brad Greenwood, Jeffrey McCullough, Ritu Agarwal; INFORMS Healthcare, Montreal, QC, “The Information Value of Online Physician Ratings,” (June 20, 2011)

  • Brad Greenwood; Mason Entrepreneurship Research Conference, Fairfax, VA "Tiger Blood: Availability Cascades, New Firm Formation, and the Acquisition of Venture Capital,” (May 6, 2011)

  • Brad Greenwood, Anand Gopal; Darden Entrepreneurship and Innovation Research Conference, Charlottesville, VA "Ending the Mending Wall: Exploring Entrepreneur Venture Capital Co-Location in IT Ventures,” (May 5, 2011)

  • Guodong Gao, Jeffrey McCullough, Ritu Agarwal, and Ashish Jha (with Brad Greenwood); Workshop on Information Systems and Economics, St Louis, MO, “Are Doctors Created Equal? An Investigation of Online Ratings by Patients,” (December 2010)

  • Brad Greenwood, Anand Gopal; International Conference on Information Systems, St. Louis, MO, "Ending the Mending Wall: Exploring Entrepreneur Venture Capital Co-Location in IT Ventures,” (Dec, 2010)

  • Brad Greenwood, Anand Gopal; Conference on Information Systems and Technology, Austin, TX, "Ending the Mending Wall: Exploring Entrepreneur Venture Capital Co-Location in IT Ventures,” (November 7, 2010)

  • Brad Greenwood, Anand Gopal; Academy of Management Conference, Montreal, QC, "Ending the Mending Wall: Exploring Entrepreneur Venture Capital Co-Location in IT Ventures,” (August 9, 2010)

  • Brad Greenwood, Anand Gopal; Industrial Studies Conference, Chicago, IL, "Ending the Mending Wall: Exploring Entrepreneur Venture Capital Co-Location in IT Ventures,” (May 5, 2010)

  • Carolyn R. Queenan, Corey Angst, Sarv Devaraj, Brad Greenwood, INFORMS 2008, Washington DC, "An Empirical Investigation of Technology Adoption Sequences in Hospitals," (October 14, 2008).

Research Mentions in Press:

Working Papers:

  • Brad Greenwood, Anand Gopal; "Ending the Mending Wall: Exploring Entrepreneur Venture Capital Co-Location in IT Ventures”

  • Brad Greenwood; "Tiger Blood: Availability Cascades, New Firm Formation, and the Acquisition of Venture Capital”

  • Gordon Gao, Brad Greenwood, Jeff McCullough, Ritu Agarwal; “Are Doctors Created Equal? An Investigation of Online Ratings by Patients”

  • Anna Devlin, Brad Greenwood, Il-Horn Hann “A Critique of Pure Bundling: Exploring Mixed Bundling Strategies in the Post Napster World”