Dr. Michael Trusov  


Associate Professor

Robert H. Smith School of Business
3454 Van Munching Hall
University of Maryland
College Park, MD 20742
Phone: (301) 405-5878
Fax: (301) 405-0146
Email: mtrusov@rhsmith.umd.edu



Michael Trusov is Associate Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. He received his Ph.D. degree from the Anderson School of Management at UCLA. He also holds a Master's degree in Computer Science and a Master's degree in Business Administration. His research has won several awards, including the William F. O'Dell Award, the Paul E. Green Award, the Donald R. Lehmann Award, the Society for Marketing Advances Emerging Scholar Award, the Emerald Management Reviews Citation of Excellence Award, and the Marketing Science Institute's Alden G. Clayton Award. Professor Trusov has extensive industry experience. He spent seven years working in the area of software development and IT consulting in the Southern California region, specializing in marketing automation, database management, Internet applications, and e-commerce.

He teaches Social Media and Internet Marketing courses at MBA, MS and undergraduate levels at University of Maryland.
 

Research Interests
His research interests include Internet Marketing (social media marketing, search engine marketing, social networks, clickstream analysis, electronic word-of-mouth marketing, e-commerce, recommendation systems, consumer-generated content), Text Analysis, Eye-tracking and Data Mining.
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