Daily Schedule

COMM 401
Spring 2009


January 27 29

February 3 5 10 12 17 19 24 26

March 3 5 10 12 24 26 31

April 2 7 9 14 16 21 23 28 30

May 5 7 12

Final Exam

Last updated: April 29, 2009

Instructions for using this calendar
Date Reading/Watching Before Class Abstract Due; Class Discussion on Topics Introduced In classroom listening/watching (for analysis in next class)
Tuesday, January 27 Unit 1: Introduction
  • Administration
  • Some initial definitions
 Thursday, January 29

Read the syllabus
Campbell and Huxman, pp. 1-8; cc. 2, 11.

Read President Obama's Inaugural Address

  Analyzing Strategic Discourse President Obama's Inaugural Address
 Tuesday, February 3

Some Commentary on the Inaugural

Using standards of evaluation on the Inaugural    
Campbell and Huxman, pp. 192-94   Analyzing Audiences  
Thursday, February 5 Campbell and Huxman, c. 8.   Analyzing Audiences  
Mote Fall Message     President Mote's Fall Message
Tuesday, February 10   Analyze audiences for Mote's message    
Unit 2: Invention
Campbell and Huxman, pp. 8-13.   Analyzing Purposes  
"Truth and Tolerance in America"     Edward M. Kennedy, "Truth and Tolerance in America,"
Thursday, February 12   Purposes in Kennedy Speech    
Review website on framing   Framing events  
Checker's Speech     Richard M. Nixon, Checker's Speech
Tuesday, February 17   Nixon's framing strategies    
Review Website on Ideas   Presenting Ideas  
Thursday, February 19     Presenting Ideas  
Clinton Health Care Town Meeting     Clinton Health Care Town Meeting (watched pp. 1850-55; 1859-60)
Tuesday, February 24   Strategies of definition in Clinton speech    
Campbell and Huxman, c. 10   Ethos  
Thursday, February 26     Persona  
."Address to the Greater Houston Ministerial Association" .
    John F. Kennedy, "Address to the Greater Houston Ministerial Association,"
Tuesday, March 3   Kennedy's Use of ethos and persona    
Review for Midterm
Thursday, March 5 Mid-term Exam I
Tuesday, March 10 Unit 3: Argument
Campbell and Huxman, pp. 103-106   Identifying Claims and Support  
Thursday, March 12

Claim Study Aid
Print Ads

Identity claims and support in advertising (video or print)    
Campbell and Huxman, pp. 106-10.   Drawing issues  
Malcolm X, "Ballot or the Bullet."     Malcolm X, Ballot or the Bullet
Tuesday, March 24

Issue Study Aid

Malcolm X draws issues.    
Campbell and Huxman, pp. 114-17.
  Warranting Claims  
Barack Obama, On Stem Cell Research     Barack Obama, On Stem Cell Research
Thursday, March 26 Argument exercise Warranting claims in Obama Speech    
Campbell and Huxman, p. 125.   Fallacies  
Tuesday, March 31 Fallacy Exercise      
Campbell and Huxman, c. 4   Evidence  
Thursday, April 2 Evidence Exercise      

Colin Powell, "Speech to United Nations." (view and read)

Powell's use of evidence    
Unit 4: Arrangement
Campbell and Huxman, c. 6   Organization in strategic discourse  
Barbara Bush, Wellesley Commencement Address     Barbara Bush, Wellesley Commencement Address
Tuesday, April 7   Organization in Bush Speech    
    Narrative and Story  
      Franklin Roosevelt, Declaration of War
Thursday, April 9 Franklin Roosevelt, Declaration of War Evaluate Roosevelt's use of Narrative    
    Visual Arrangement  
Tuesday, April 14 Watch an Evening Newscast Evaluate strategic power of visual arrangment in the newscast    
Review for Exam 2
Thursday, April 16 Midterm Exam 2
Tuesday, April 21 Unit 5: Style
Campbell and Huxman, c. 7.   Strategic Dimensions and Uses of Style to Vivify  
"I Have a Dream"     Martin Luther King, Jr., "I Have a Dream,"
Thursday, April 23   Evaluate the aesthetics and use of style to vivify the problem of civil rights in King's speech    
    Uses of style to activate and deactivate  
Jennifer Granholm, Eulogy to Rosa Parks     Jennifer Granholm, Eulogy to Rosa Parks
Tuesday, April 28   Evaluate Granholm's use of style to activate    
    Uses of style to reorient and frame change  
      Health Insurance Association of America, Harry and Louise Commericals
Thursday, April 30   EvaluateHarry and Louise in opposing change    
Unit 6: Cultural Contexts
Campbell and Huxman, c. 14   Genre  

"Tribute to the Challenger Astronauts,"

    Ronald Reagan, "Tribute to the Challenger Astronauts,"
Tuesday, May 5   Evaluate Reagan's use of the genre of Eulogy    
    Good Reasons  
"Statements on the Articles of Impeachment,"     Barbara Jordan, "Statements on the Articles of Impeachment,"
Thursday, May 7   Evaluate Jordan's identification of good reasons    
Tuesday, May 12 Evaluations and Review for Final Exam
Tuesday, May 19, 1:30-3:30 PM Final Exam

Instructions for Using this Calendar

The following schedule will be adjusted as we take more or less time to cover a topic during the semester. Dates of examinations will not change. I would like to maintain some flexibility in scheduling specific topics so we can make certain they are covered fully. You are responsible for checking the website as you prepare for each class. Changes are possible and will be posted there as the semester proceeds.

Using this calendar. Generally there are three things we will do each day:

  1. Use the material learned in the previous class to discuss the speech heard in that class
  2. Introduce new vocabulary and systems of interpretation to use in analyzing discourse
  3. Hear or watch some communication to apply the new material to for the next class.

Some days we may not have time for all three, but in general this will be the pattern.  The work for each day is is divided into rows reflecting these three different activities.  The first column for the day indicates the reading and/or viewing you need to do in preparation for that days' discussion.  The second column indicates the topic of the discussion and thus the topic of your abstract for that day.  The third column indicates the topic of new material introduced that day.  The fourth column indicates the material we will listen to or watch in class that day.

I have also provided you some color coding above for your assistance. The yellow cells contain reading and viewing requirements for class preparation. The green cells make abstract assignments.