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Monday, June 23, 2008

promotional umbrellas

 

Working in a coffee shop has got to be the coolest job in the entire world. At least for someone like myself who feels safety in being surrounded by the educated and the education all at the same time. There is a nice energy inside of a place where people come to get things done. Having a knowledge of history also helps my interest in the coffee shop, and promotional umbrellas do help. I know that what we are doing here goes back for around two hundred years to when people really started major shipping of luxury goods like coffee all around the world. The first coffee houses in Europe changed the way politics was spoken of and how it would evolve. This was the place where people of all social classes and political affiliations could come and speak their minds while drinking something that would have been considered a treat back then and not a necessity as it is today. So that is where we get this wonderful legacy of establishments offering their steaming brew to the masses who speak their minds and recite their poems in the nooks and crannies of the book shelves.

I am glad that I am part of the modern local coffee shop movement as well because it is a microcosm of what everything else in this world needs to do. We are no doubt all in the grips of the monster known as globalization which has stretched our minds , our pocketbooks, and our collective patience. As with the produce market and the coffee shop business now, people feel confidence in what is both working for the world and keeping business in their towns. We have four Starbucks in our town but nothing will put this place out of business. We buy or promotional pens where they probably buy their promotional umbrellas and that is something we share. What we don't share is the distribution of our revenues. We do buy our supplies on the larger market online, but we supply our business locally only and don't plan on any kind of expansion. That is what people feel when they come in and that is why they stay.