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One of the best ways to get your name out as an organization or a club among the college aged crowd is with some things known as promotional products. These wondrous objects that can range from a bunch of customized pens you can get in bulk on the internet, to the classy t-shirts with you logo on them. These items work in a bunch of ways to make whatever you are trying to do seem bother extremely professional and extremely organized at the same time. The funny thing about that is that you could also get them to support something that doesn't actually exist, but that's another story.

In my experience as the organizer of several English department clubs, I have found that both from the perspective of the organizer and the perspective of the participant, it feels more tangible when you have that logo t-shirt or that mug. Many students seem to enjoy picking out a logo or a design style more than they enjoy attending meetings. I think that it is because they know that years from now they will have that shirt on when they have long forgotten about he club or event and when someone asks them about it they will instantly have some kind of an ice breaker or silence buster. It is also sometimes a good feeling to be walking down the street and notice someone else with the same event logo or something like that because then you feel like you are part of something much bigger than yourself.

From the perspective of the advertiser, you love to see those things walking around town on people. Every time you notice the logo you can pretty much guarantee that a few thousand other people have seen that shirt in the same day on their way to class. When I was running groups I would always see a big spike in attendance right after the t=shirts went out. I think it is because of all of the free advertising that my participants would hand out in class and anywhere they happened to walk around lots of people.

Bottom line, to get the word out, get it on something people will see.